Design, Art Direction, Concepting
The challenge: MindComet vs. Basement-Inc two agencies compete in a head-to-head pitch for a fictitious project based around the film "Casablanca."
The situation: Create a social media focused online campaign for a fictional situation involving the movie Casablanca.
For the sake of this agency shoot-out, we are pretending that shortly after winning the 1943 Academy Award for Best Picture, all the prints of 'Casablanca' were mysteriously lost. Although many stills, newspaper accounts, magazine articles and subsequent interviews with the stars of the film have long been available, nobody has seen 'Casablanca' since 1943.
Then, in January 2008, an archivist stumbled across the prints in the Warner Bros. Burbank, Calif. lot. Excited by this discovery, Warner Bros. has chosen to do a limited theatrical re-release of this great but long-missing film."
Five prestigious judges (Don Buckley, SVP, interactive marketing, Warner Bros.; Dwight Caines, EVP, Worldwide digital marketing strategy, Columbia TriStar Marketing Group; Hilary Hattenbach, VP, digital marketing, Twentieth Century Fox; Doug Neil, SVP, digital marketing, Universal Pictures; Amy Powell, SVP, interactive marketing, Paramount Pictures were on hand to deliver critiques of each team's approach. Pretty naked stuff.
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Anatomy of a Winning Pitch